Thrillist Campaigns
Target x Thrillist 'Recipes to Remember,' an editorial package to highlight a rolodex of recipes passed down through the generations. The copy is warm and grounded in personal history as well as future-oriented ingenuity and the invitation to make new memories. Hand drawn illustrations and recipe cards personalize the experience and the complement the text.
Full experience here: https://www.thrill
Thrillist's Night Market campaign was a collaborative effort between the editorial and artistic teams that brought the vital, pulsing energy of the Asian night market to life in an immersive and compelling package. We evoked the experience of the night market with an immediate and present-tense approach to text and visual elements. The campaign received a James Beard award.
Full campaign here: htt
The Global Table was a potluck-inspired campaign exploring the confluence of different cultures, recipes, and narratives might gather together around a communal table. A collaboration with the editorial team, the experience itself was structured like a potluck, with a menu that expanded out to include a variety of Thrillist recipes and articles.
Full experience: https://www.thrillist.com/eat/natio
SoHo Experiential
Music just sounds better on vinyl, and cocktails taste better at a Campari party. We want to give you the rockstar treatment at Campari Remastered. We’re turning The Den into a high energy record store with a cocktail menu as innovative and eclectic as your music catalog. Sample a DJ spinning fresh vinyl, make a music video for your favorite karaoke song, and sip on novel twists on classic drinks courtesy of Campari Academy. Campari will also be dropping a new single, introducing an exciting new addition to their portfolio. Let’s work it out in the remix and explore where taste and sound converge.
Espolon is turning 25 and we’re going all out. We’re throwing a rager fit for a (mature) 25 year old. Get ready for a vibrant, high-spirited fiesta de cumpleaños for the books. Expect stunning visuals, impressive flourishes, and of course, delicious cocktails from Espolon and our other favorite Mexican spirits. It will be a night to remember, with all kinds of surprises and bold flavors to properly honor the enduring appeal of our favorite tequila brand. Let’s hit the dance floor and raise a glass of Espolon…to Espolon!